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Research papers

Feel nothing, do nothing

We know now more than ever about what people do online, but very little about why, and how it makes them feel. MasterCard approached BrainJuicer to help them better understand on-line purchasing and payment behaviour. What we learned deepened and...

Catalogue: Congress 2013: Think Big
Authors: Koen De Vos, Tom Ewing, Joost Vastenavondt, Orlando Wood
September 26, 2013
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Citation

De Vos, Ewing, Vastenavondt and Wood (2013a, September 26). Feel nothing, do nothing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/feel-nothing-do-nothing-8061


Research papers

Mastering insights that pay

This paper details how to marry the science of segmentation with the art of understanding the organization's business to deliver actionable and usable insights. It discusses why science or statistics alone are necessary but not sufficient to provide...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Sonali Desai, Julian R. Bond, Sam Davis, Tim O’Brien, Koen De Vos, Tony Costella
Companies: MasterCard, KANTAR TNS Malaysia
February 11, 2009
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Citation

Desai et al. (2009a, February 11). Mastering insights that pay. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mastering-insights-that-pay